Admaker

Create winning ads in minutes.

Create AI-generated ads with your Creative Library & AdGPT

Brainstorming 100 unique, 40-second scripts is painful.

Manually matching 20 clips (from your 10,000-video library) to each shot in your 100 unique scripts is even more painful.

Creating 10 permutations of each of the 100 ads (for A/B testing) is maximum pain.

Now imagine voiceovers, captions, music, & manually uploading all 1,000 ads to Meta & TikTok on top of this.

Icon solves this with the first AI Admaker.

AI Admaker helps with scriptwriting & ad cloning (AdGPT), video creation (A-roll, B-roll, UGC), script-to-shot matching (existing & AI-generated videos), permutations, voiceovers, captions, music, ad auto-launching, & more.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Create AI-generated ads with your Creative Library & AdGPT

Brainstorming 100 unique, 40-second scripts is painful.

Manually matching 20 clips (from your 10,000-video library) to each shot in your 100 unique scripts is even more painful.

Creating 10 permutations of each of the 100 ads (for A/B testing) is maximum pain.

Now imagine voiceovers, captions, music, & manually uploading all 1,000 ads to Meta & TikTok on top of this.

Icon solves this with the first AI Admaker.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Features

AdGPT

Create winning ads in minutes with AdGPT. It's like ChatGPT for ads.

Example prompt: "Make an ad comparing Ridge Wallet to bulky wallets."

Follow-up prompt: "Make it longer. Mention back pain. Make it funny."

AdGPT

Create winning ads in minutes with AdGPT. It's like ChatGPT for ads.

Example prompt: "Make an ad comparing Ridge Wallet to bulky wallets."

Follow-up prompt: "Make it longer. Mention back pain. Make it funny."

Bring a script

Save time by using Icon to find matching videos for your script.

We'll split your script into shots and pick matching videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Bring a script

Save time by using Icon to find matching videos for your script.

We'll split your script into shots and pick matching videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

B-roll cutting

Save time by using Icon to cut in B-roll on your talking head videos.

We'll pick matching videos to cut in on your talking head videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

B-roll cutting

Save time by using Icon to cut in B-roll on your talking head videos.

We'll pick matching videos to cut in on your talking head videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Ad cloning

Save time by using Icon to clone ads from top brands.

We'll clone an ad using your videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Ad cloning

Save time by using Icon to clone ads from top brands.

We'll clone an ad using your videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Make me an ad

Save time by using Icon to make you ads (with the click of a button).

We'll make ads using your videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Make me an ad

Save time by using Icon to make you ads (with the click of a button).

We'll make ads using your videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Describe an ad

Save time by using Icon to get an ad from a short prompt (e.g. creative brief).

We'll make an ad using your prompt (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Describe an ad

Save time by using Icon to get an ad from a short prompt (e.g. creative brief).

We'll make an ad using your prompt (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Ad from voiceover

Save time by using Icon to create an ad from a voiceover.

We'll pick matching videos for your voiceover (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Ad from voiceover

Save time by using Icon to create an ad from a voiceover.

We'll pick matching videos for your voiceover (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Permutations

Increase creative volume with built-in permutation A/B testing.

Permutations

Increase creative volume with built-in permutation A/B testing.

Voiceovers

Save time & money with AI-generated voiceovers.

Voiceovers are conversion-optimized.

Voiceovers

Save time & money with AI-generated voiceovers.

Voiceovers are conversion-optimized.

Captions

Save time with AI-generated captions.

Caption styling is customizable.

Captions

Save time with AI-generated captions.

Caption styling is customizable.

Background music

Save time with AI-picked background music.

Music is conversion-optimized.

Background music

Save time with AI-picked background music.

Music is conversion-optimized.

Relevancy ranking

Save time by easily finding other relevant videos for a shot.

Options are given a match score by Icon. You can also see why Icon picked a video.

Relevancy ranking

Save time by easily finding other relevant videos for a shot.

Options are given a match score by Icon. You can also see why Icon picked a video.

Ad settings

Easily enable or disable AI UGC and/or AI B-roll in ad settings.

You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).

Disable AI UGC if you're a big brand and worried about backlash.

Ad settings

Easily enable or disable AI UGC and/or AI B-roll in ad settings.

You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).

Disable AI UGC if you're a big brand and worried about backlash.

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from video matching to platform uploads with a few clicks."

Tim Chen

CEO, Dog Is Human

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

Other products

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Story

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Team

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

Max Sidebotham

Engineering

Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).