Icon vs. CapCut

Products

Admaker

(replaces CapCut, Adobe Premiere)

Create winning ads in minutes.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Adspy

(replaces Foreplay, AdSpy)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Ads Manager

(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Creative Library

(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics

(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators

(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Admaker

AdGPT

Create winning ads in minutes with AdGPT. It's like ChatGPT for ads. Example prompt: "Make an ad comparing Ridge Wallet to bulky wallets." Follow-up prompt: "Make it longer. Mention back pain. Make it funny."

Bring a script

Save time by using Icon to find matching videos for your script. We'll split your script into shots and pick matching videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

B-roll cutting

Save time by using Icon to cut in B-roll on your talking head videos. We'll pick matching videos to cut in on your talking head videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Ad cloning

Save time by using Icon to clone ads from top brands. We'll clone an ad using your videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Make me an ad

Save time by using Icon to make you ads (with the click of a button). We'll make ads using your videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Describe an ad

Save time by using Icon to get an ad from a short prompt (e.g. creative brief). We'll make an ad using your prompt (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Ad from voiceover

Save time by using Icon to create an ad from a voiceover. We'll pick matching videos for your voiceover (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Permutations

Increase creative volume with built-in permutation A/B testing.

Voiceovers

Save time & money with AI-generated voiceovers. Voiceovers are conversion-optimized.

Captions

Save time with AI-generated captions. Caption styling is customizable.

Background music

Save time with AI-picked background music. Music is conversion-optimized.

Relevancy ranking

Save time by easily finding other relevant videos for a shot. Options are given a match score by Icon. You can also see why Icon picked a video.

Ad settings

Easily enable or disable AI UGC and/or AI B-roll in ad settings. You can also choose between brand ads vs product-specific ads (using the "Products shown" filter). Disable AI UGC if you're a big brand and worried about backlash.

Ads Manager

Auto-launch

Save time by auto-launching on all channels (Meta, TikTok, & more). Pick Meta campaigns or adsets to launch Admaker ads into.

Auto-naming

Save time by defining a naming convention for launched creatives. Example: hook1_cta_1, hook1_cta2, & so on.

Adspy

Win detection

Save time by using Icon to detect winning ads. You can narrow down winning ads with filters like: specific brands (e.g. competitive), time running (2+ weeks), like to comment ratio (10:1+), & more.

Ad cloning

Increase creative volume with Icon's AI-powered ad cloning. We'll clone an ad using your videos, and then you can take it to the finish line with the Admaker Editor.

Creative Library

AI video creation

Save time & money with AI-generated videos (A-roll, B-roll, UGC). Static images also supported.

Auto-splitting

Save time by auto-splitting videos into clips (building block) with Icon AI.

Auto-tagging

Save time by auto-tagging creatives with Icon AI.

Caption removal

Save time finding raw videos (captionless) by using our AI-powered caption removal.

Creative search

Save time finding relevant videos using AI-powered search.

Creative storage

Save money by storing your creatives with us.

Creative Analytics

Reports

See ad analytics with custom reports. Report filters: name (campaign, adset, ad), types (video, static), & more.

Creative view

See ad analytics in a creative grid-view. Shows hook rate, conversions, & more. Similar to Motion's Creative View.

UGC Creators

Creators

Save time by picking the best creator for your ad. Creators are conversion-optimized.

Looks

Save time by picking the best look for a creator (outfit, background, setting). Looks are also conversion-optimized.

Support

Get help 7 days a week

vs. 5 days a week

Get help within 10 hours (1-3 hour target)

vs. 2-7 days

Misc.

Integrations for brands on Shopify

Shopify, Klaviyo, Triple Whale, Northbeam, Amazon, & more

GraphQL & REST API support

For developers, custom integrations, & more

Fundamentals

Tier 1 Engineering Team (results in Tier 1 Products)

vs. not Tier 1 Engineering Team or overseas contractors with no equity

Tier 1 Tech Investors (results in Tier 1 Engineering Team)

Peter Thiel's Founders Fund, Kevin Hartz (A*, Eventbrite), Max Altman (Saga), Alex Botez (Chess), and founders & executives of OpenAI, Ramp, Flexport, Pika, Karat, & Cognition

Tier 1 Ecommerce Investors (results in Tier 1 Products)

Ron Shah & Ash Melvani (Obvi), Roman Khan, Nick Shackelford, Jimmy Kim (Sendlane), Kevin Lee (Immi), Justin Mares (Kettle & Fire), Steph Liu (Levitate), Sara Du (Alloy), Jason Wong, and founders of Eight Sleep, Yotpo, Siena AI, Replo, Novel, Parker, GR0, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, & Daasity

CEO/Founder with Tier 1 Engineering Background (results in Tier 1 Engineering Team)

vs. CEO/Founder without Tier 1 Engineering Background who can't hire Tier 1 Engineering Team

CEO/Founder working 100 hours per week & 7 days a week (results in Tier 1 Growth)

vs. CEO/Founder working 50 hours per week & 5 days a week

2nd time CEO/Founder with 1st startup being >$10M ARR (results in Tier 1 Growth)

CEO/Founder of Skio helping grow revenue from $0 to $10M+ ARR (and profitable) in 3 years (along with building a team of 50)

2nd time CEO/Founder in Ecommerce (results in Tier 1 Growth from pre-existing relationships)

CEO/Founder of Skio from 2021-2024 (subscription management software for brands on Shopify)

Products

Admaker (replaces CapCut, Adobe Premiere)

Create winning ads in minutes.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Adspy (replaces Foreplay, AdSpy)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Ads Manager (replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Creative Library (replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics (replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators (replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Admaker

AdGPT

Create winning ads in minutes with AdGPT. It's like ChatGPT for ads. Example prompt: "Make an ad comparing Ridge Wallet to bulky wallets." Follow-up prompt: "Make it longer. Mention back pain. Make it funny."

Bring a script

Save time by using Icon to find matching videos for your script. We'll split your script into shots and pick matching videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

B-roll cutting

Save time by using Icon to cut in B-roll on your talking head videos. We'll pick matching videos to cut in on your talking head videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Ad cloning

Save time by using Icon to clone ads from top brands. We'll clone an ad using your videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Make me an ad

Save time by using Icon to make you ads (with the click of a button). We'll make ads using your videos (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Describe an ad

Save time by using Icon to get an ad from a short prompt (e.g. creative brief). We'll make an ad using your prompt (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Ad from voiceover

Save time by using Icon to create an ad from a voiceover. We'll pick matching videos for your voiceover (to get you 80-99% of the way there). From there, take it to the finish line with the Admaker Editor.

Permutations

Increase creative volume with built-in permutation A/B testing.

Voiceovers

Save time & money with AI-generated voiceovers. Voiceovers are conversion-optimized.

Captions

Save time with AI-generated captions. Caption styling is customizable.

Background music

Save time with AI-picked background music. Music is conversion-optimized.

Relevancy ranking

Save time by easily finding other relevant videos for a shot. Options are given a match score by Icon. You can also see why Icon picked a video.

Ad settings

Easily enable or disable AI UGC and/or AI B-roll in ad settings. You can also choose between brand ads vs product-specific ads (using the "Products shown" filter). Disable AI UGC if you're a big brand and worried about backlash.

Ads Manager

Auto-launch

Save time by auto-launching on all channels (Meta, TikTok, & more). Pick Meta campaigns or adsets to launch Admaker ads into.

Auto-naming

Save time by defining a naming convention for launched creatives. Example: hook1_cta_1, hook1_cta2, & so on.

Adspy

Win detection

Save time by using Icon to detect winning ads. You can narrow down winning ads with filters like: specific brands (e.g. competitive), time running (2+ weeks), like to comment ratio (10:1+), & more.

Ad cloning

Increase creative volume with Icon's AI-powered ad cloning. We'll clone an ad using your videos, and then you can take it to the finish line with the Admaker Editor.

Creative Library

AI video creation

Save time & money with AI-generated videos (A-roll, B-roll, UGC). Static images also supported.

Auto-splitting

Save time by auto-splitting videos into clips (building block) with Icon AI.

Auto-tagging

Save time by auto-tagging creatives with Icon AI.

Caption removal

Save time finding raw videos (captionless) by using our AI-powered caption removal.

Creative search

Save time finding relevant videos using AI-powered search.

Creative storage

Save money by storing your creatives with us.

Creative Analytics

Reports

See ad analytics with custom reports. Report filters: name (campaign, adset, ad), types (video, static), & more.

Creative view

See ad analytics in a creative grid-view. Shows hook rate, conversions, & more. Similar to Motion's Creative View.

UGC Creators

Creators

Save time by picking the best creator for your ad. Creators are conversion-optimized.

Looks

Save time by picking the best look for a creator (outfit, background, setting). Looks are also conversion-optimized.

Support

Get help 7 days a week

vs. 5 days a week

Get help within 10 hours (1-3 hour target)

vs. 2-7 days

Misc.

Integrations for brands on Shopify

Shopify, Klaviyo, Triple Whale, Northbeam, Amazon, & more

GraphQL & REST API support

For developers, custom integrations, & more

Fundamentals

Tier 1 Engineering Team (results in Tier 1 Products)

vs. not Tier 1 Engineering Team or overseas contractors with no equity

Tier 1 Tech Investors (results in Tier 1 Engineering Team)

Peter Thiel's Founders Fund, Kevin Hartz (A*, Eventbrite), Max Altman (Saga), Alex Botez (Chess), and founders & executives of OpenAI, Ramp, Flexport, Pika, Karat, & Cognition

Tier 1 Ecommerce Investors (results in Tier 1 Products)

Ron Shah & Ash Melvani (Obvi), Roman Khan, Nick Shackelford, Jimmy Kim (Sendlane), Kevin Lee (Immi), Justin Mares (Kettle & Fire), Steph Liu (Levitate), Sara Du (Alloy), Jason Wong, and founders of Eight Sleep, Yotpo, Siena AI, Replo, Novel, Parker, GR0, DCL Logistics, Aftersell, Platter, Openborder, Prescient AI, & Daasity

CEO/Founder with Tier 1 Engineering Background (results in Tier 1 Engineering Team)

vs. CEO/Founder without Tier 1 Engineering Background who can't hire Tier 1 Engineering Team

CEO/Founder working 100 hours per week & 7 days a week (results in Tier 1 Growth)

vs. CEO/Founder working 50 hours per week & 5 days a week

2nd time CEO/Founder with 1st startup being >$10M ARR (results in Tier 1 Growth)

CEO/Founder of Skio helping grow revenue from $0 to $10M+ ARR (and profitable) in 3 years (along with building a team of 50)

2nd time CEO/Founder in Ecommerce (results in Tier 1 Growth from pre-existing relationships)

CEO/Founder of Skio from 2021-2024 (subscription management software for brands on Shopify)

missbotez x bloomnu

4.7M followers

ridge

407K followers

missbotez x bloomnu

4.7M followers

ridge

407K followers

missbotez x bloomnu

4.7M followers

immieats

204K followers

Problem

Coming up with 100 unique, 30-second scripts is painful.

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

Creating 3 permutations of each of the 100 ads (for A/B testing) is maximum pain.

Now imagine voiceovers, captions, music, & manually uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

Products for scriptwriting, competitor research, creative storage, video editing, creative analytics, & UGC exist, but they're not built for admaking (or just built badly).

Capcut

Video editing

$7.99/month

Adobe Premiere

Video editing

$54.99/month

ChatGPT

Scriptwriting

$20/month

Foreplay

Competitor ads

$99/month

AdSpy

Competitor ads

$149/month

Recharm

Creative storage

$500-$3k/month

Motion

Creative analytics

$1K-$10K/month

Billo

UGC

$99/video

Air

Creative storage

$250-$2k/month

Problem

Coming up with 100 unique, 30-second scripts is painful.

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

Creating 3 permutations of each of the 100 ads (for A/B testing) is maximum pain.

Now imagine voiceovers, captions, music, & manually uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

Products for scriptwriting, competitor research, creative storage, video editing, creative analytics, & UGC exist, but they're not built for admaking (or just built badly).

Capcut

Video editing

$7.99/month

Adobe Premiere

Video editing

$54.99/month

ChatGPT

Scriptwriting

$20/month

Foreplay

Competitor ads

$99/month

AdSpy

Competitor ads

$149/month

Recharm

Creative storage

$500-$3k/month

Motion

Creative analytics

$1K-$10K/month

Billo

UGC

$99/video

Air

Creative storage

$250-$2k/month

Solution

Icon solves this with the first AI Admaker. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

Icon connects to your video library and turns everything into small, reusable clips. From there, you can type whatever script you want (or upload a competitor's winning ad) and we'll create an ad with the perfect matching 3-second clip for every scene.

From there, we'll help with permutations, voiceovers, captions, music, and even auto-upload your ads.

We're built to augment marketers, not give you unuseable AI creatives. Our AI gets your ads 80-99% of the way there, leaving you to add your final touches to get them to the finish line.

Solution

Icon solves this with the first AI Admaker. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

Icon connects to your video library and turns everything into small, reusable clips. From there, you can type whatever script you want (or upload a competitor's winning ad) and we'll create an ad with the perfect matching 3-second clip for every scene.

From there, we'll help with permutations, voiceovers, captions, music, and even auto-upload your ads.

We're built to augment marketers, not give you unuseable AI creatives. Our AI gets your ads 80-99% of the way there, leaving you to add your final touches to get them to the finish line.

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from video matching to platform uploads with a few clicks."

Tim Chen

CEO, Dog Is Human

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

Products

Admaker(replaces CapCut, Adobe Premiere)

Create winning ads in minutes.

Helps with scriptwriting, competitor ad cloning, script-to-video matching (for every shot), B-roll cutting, video creation, permutations, voiceovers, captions, music, analytics, ad auto-uploading, & more.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Admaker(replaces CapCut, Adobe Premiere)

Create winning ads in minutes.

Helps with scriptwriting, competitor ad cloning, script-to-video matching (for every shot), B-roll cutting, video creation, permutations, voiceovers, captions, music, analytics, ad auto-uploading, & more.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

UGC Creators
(replaces Billo)

Save time & money with AI-generated UGC.

Replaces Billo ($99/video)

Story

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Team

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

Max Sidebotham

Engineering

Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).