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Zach F.
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Zach F.
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Coming up with 100 unique, 30-second scripts is painful.
Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.
Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.
Now imagine voiceovers, captions, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).
Products for scriptwriting, video editing, creative storage, UGC, creative analytics, & competitor ad spying exist, but they're not built for making ads (or just built badly).
Icon solves this with the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.
Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.
AdGPT gets your ads 80-99% complete. Make edits with AdCut (CapCut for ads) or prompt AdGPT until you're happy.
3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).
We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Frame.io, Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.
How it works
1. Turn your videos into legosIcon looks at your video library & tags scenes (e.g. "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Create ads with AdGPTUse AdGPT to create ads that are 80-99% complete with perfectly matching clips for every scene.
3. Edit ads with AdCutUse AdCut to edit your 80-99% complete AdGPT ads until you're happy.
4. Replace Motion & ForeplaySave $2K-$30K/month with free creative analytics, free competitor ad spying, & more.You can also replace Frame.io, Air, & Recharm with our 0% markup creative storage, but feel free to do this later (we integrate with them).
AdGPT Workflows
Bring a scriptSave time by finding matching videos for your script with Icon.
Bring a creative briefSave time by finding matching videos for your brief with Icon.
B-roll cuttingSave time by cutting in B-roll on your talking head videos with Icon.
Long form to adSave time by turning reviews & interviews into ads with Icon.
Clone script from adSave time by cloning winning ad scripts from top brands with Icon.
Ad from voiceoverSave time by creating an ad from a voiceover with Icon.
Products
- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/month), Claude ($20/month)
- AdCutSave time editing ads (think CapCut for ads).Replaces CapCut ($9.99/month), Premiere ($54.99/month)
Audience ResearchSave time researching & tracking audiences.(and help AdGPT write ads that match your audience's voice)Replaces tedious work ($2K+/month)- Creative LibrarySave time by storing, tagging, creating, & splitting videos with AI.Replaces Frame.io ($1K-$20K+/month), Air ($600-$5K+/month), Recharm ($500-$3K+/month)
UGC CreatorsSave time & money with free AI-generated UGC.Replaces Arcads, MakeUGC ($119+/month), Billo ($99+/video)
Creative AnalyticsSave money with free creative analytics.Replaces Motion ($1K-$10K+/month depending on adspend)
AdspySave time with free AI-powered ad cloning.Replaces Foreplay ($99/month + $20/user + $50/tracked competitor)
Ads ManagerSave time with free ad manager auto-upload.Replaces Ad Managers (direct use)
ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/month)
What they're saying
Ron Shah
Ray Lee
Marco Staal
Ron Shah
Ray Lee
Ron Shah
Ray Lee
Marco Staal
Story
Kennan Davison
