UGC Creators

Save time & money with free AI-generated UGC.

(and replace Arcads, MakeUGC, Billo, $1K-$20K in monthly costs)

5.0 rating

Trusted by 8228+ brands with $10B+ revenueTrusted by 8228+ brands

5.0 rating

Trusted by 8228+ brands with $10B+ revenueTrusted by 8228+ brands

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Story

Founded Skio ($10M+ ARR). Top 200 NA LoL, YC S20, Dropout.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Investors

Backed by Peter Thiel's Founders Fund & execs of OpenAI & Ramp.

Team

From Google, Facebook, Snap, Pinterest, Hulu, Tesla, & more.

Team

Google, Facebook, Pinterest, & more.

Examples

See ads created with Icon (B-roll + voiceover, UGC + B-roll cuts).

Examples

See ads created with Icon.

Create AI-generated UGC videos for your Creative Library

No more waiting weeks for creators to make videos that turn out wrong.

With Icon, instantly create AI-generated UGC videos that say exactly what you want.

Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).

Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.

Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)

Create AI-generated UGC videos for your Creative Library

No more waiting weeks for creators to make videos that turn out wrong.

With Icon, instantly create AI-generated UGC videos that say exactly what you want.

Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).

Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.

Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)

Features

AI video creation

Save time & money with free AI-generated UGC.

Custom creators

Bring 2 minute videos of your creators and then create videos of them.

Requires creator consent.

Product holding

Bring 2 minute videos of your creators holding products & then create videos of them (holding your products).

Requires creator consent.

Creator looks

Save time by instantly changing a creator's look (outfit, background, etc).

Other products

AdGPT

Save time creating ads (think ChatGPT for ads).

Replaces ChatGPT ($20/month), Claude ($20/month)

AdCut

Save time editing ads (think CapCut for ads).

Replaces CapCut ($9.99/month), Premiere ($54.99/month)

Audience Research

Save time researching & tracking audiences.

(and help AdGPT write ads that match your audience's voice)

Replaces tedious work ($2K+/month)

Creative Library

Save time by storing, tagging, creating, & splitting videos with AI.

Replaces Frame.io ($1K-$20K+/month), Air ($600-$5K+/month), Recharm ($500-$3K+/month)

Creative Analytics

Save money with free creative analytics.

Replaces Motion ($1K-$10K+/month depending on adspend)

Adspy

Save time with free AI-powered ad cloning.

Replaces Foreplay ($99/month + $20/user + $50/tracked competitor)

Ads Manager

Save time with free ad manager auto-upload.

Replaces Ad Managers (direct use)

Zora

Save time & money with AI-generated videos (think Sora for ads).

Replaces Sora ($200/month)

Us vs. them


Scriptwriting
Creative briefs
Audience research
Video editing
Creative storage
UGC videos
Creative analytics
Competitor ad spying
Ad Manager upload
Text or image-to-video
Made for ads
0% markup on usage
24/7 support
Shared Slack channel
Agency directory

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee

CEO, Raycon

$100M+ revenue

"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."

Marco Staal

CEO, 222 Creative

100+ clients with $10B+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee

CEO, Raycon

$100M+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee

CEO, Raycon

$100M+ revenue

"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."

Marco Staal

CEO, 222 Creative

100+ clients with $10B+ revenue

Agency Directory

GR0

Monthly ads created

1000

Monthly adspend

$10M+

gr0.com

Avenue Z

Monthly ads created

1000

Monthly adspend

$10M+

avenuez.com

MHIMEDIA LTD

Monthly ads created

2000

Monthly adspend

$3M-$10M

mhimedia.com

JUNC Performance Studio GmbH

Monthly ads created

500

Monthly adspend

$300k-$999k

junc.io

GR0

Monthly ads created

1000

Monthly adspend

$10M+

gr0.com

Avenue Z

Monthly ads created

1000

Monthly adspend

$10M+

avenuez.com

MHIMEDIA LTD

Monthly ads created

2000

Monthly adspend

$3M-$10M

mhimedia.com

JUNC Performance Studio GmbH

Monthly ads created

500

Monthly adspend

$300k-$999k

junc.io

First Spark Digital

Monthly ads created

300

Monthly adspend

$300k-$999k

firstsparkdigital.com

Adtheon

Monthly ads created

200

Monthly adspend

$300k-$999k

adtheon.com

GR0

Monthly ads created

1000

Monthly adspend

$10M+

gr0.com

Avenue Z

Monthly ads created

1000

Monthly adspend

$10M+

avenuez.com

Story

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Reality hit at the end of high school: I needed to support myself so I taught myself to code. I quickly fell in love with it, started skipping class to work, and dropped out after a year of college to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to transform advertising (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

Hi, I'm Kennan!

Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.