UGC Creators

Save time & money with AI-generated UGC.

Create AI-generated UGC videos for your Creative Library

No more waiting weeks for creators to make videos that turn out wrong.

With Icon, instantly create AI-generated UGC videos that say exactly what you want.

Replaces Billo ($99/video)

Create AI-generated UGC videos for your Creative Library

No more waiting weeks for creators to make videos that turn out wrong.

With Icon, instantly create AI-generated UGC videos that say exactly what you want.

Replaces Billo ($99/video)

Features

Creators

Save time by picking the best creator for your ad.

Creators are conversion-optimized.

Creators

Save time by picking the best creator for your ad.

Creators are conversion-optimized.

Looks

Save time by picking the best look for a creator (outfit, background, setting).

Looks are also conversion-optimized.

Looks

Save time by picking the best look for a creator (outfit, background, setting).

Looks are also conversion-optimized.

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"Going from scripts to finished ads was a mountain of manual work. Icon handles everything from video matching to platform uploads with a few clicks."

Tim Chen

CEO, Dog Is Human

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

"Manual ad creation was limiting our testing potential. Icon lets us scale to hundreds of high-performing variants without the production headache."

Maneet Khaira

CEO, Backbone

"We went from spending hours making each ad to building entire campaigns in minutes. Icon's AI helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

Other products

Admaker(replaces CapCut, Adobe Premiere)

Create winning ads in minutes.

Helps with scriptwriting, competitor ad cloning, script-to-video matching (for every shot), B-roll cutting, video creation, permutations, voiceovers, captions, music, analytics, ad auto-uploading, & more.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Admaker(replaces CapCut, Adobe Premiere)

Create winning ads in minutes.

Helps with scriptwriting, competitor ad cloning, script-to-video matching (for every shot), B-roll cutting, video creation, permutations, voiceovers, captions, music, analytics, ad auto-uploading, & more.

Replaces CapCut ($7.99/month), Adobe Premiere ($54.99/month)

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Adspy
(replaces AdSpy, Foreplay)

Save time with AI-powered ad cloning.

Replaces Foreplay ($49-$99/month + $20/user), AdSpy ($149/month)

Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Ads Manager
(replaces Ad Managers)

Save time with ad manager auto-upload.

Replaces Meta Ads Manager (direct use)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Library
(replaces Recharm, Air)

Save time by storing, tagging, creating, & splitting videos with AI.

Videos are used as building blocks for AI-generated ads in Admaker.

Replaces Recharm ($500-3K/month), Air ($250-$2K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

Creative Analytics
(replaces Motion)

Save money with built-in creative analytics.

Replaces Motion ($1K-$10K/month)

Story

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Growing up, my dream was to be a pro gamer: this felt within reach in high school once I ranked top 200 North America in League of Legends (out of 100M+ players globally).

Despite this, I needed to support myself so I went to college and started learning to code. Coding came naturally (especially with 100 hour weeks) and I was soon skipping class to work at places like Hulu and Wieden+Kennedy (ad agency). Realizing that being paid to work full-time (vs. paying to go to school) sounded quite nice, I dropped out after 1 year to join Pinterest.

After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In just 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $10M+ ARR (+profitable), and built an amazing team of 50.

With advancements in generative AI (video specifically), I saw an opportunity to help brands bring their stories to life exponentially faster and make marketing much better (hence Icon & building the first AI Admaker).

I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Investors

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Eric Nam

Icon Investor

K-Pop Artist.

Roman Khan

Icon Investor

President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.

Ron Shah

Icon Investor

CEO, Co-founder at Obvi, Co-host at Chew On This, Managing Partner at Gaas for SaaS.

Founders Fund

Icon Investor

Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.

Team

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Yunyu Lin

Founding Board Member

Head of AI at Ramp.

Previously: CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, Y Combinator S20, Duke (dropout).

Kevin Jin

Engineering

Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.

Max Sidebotham

Engineering

Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.

Kennan Davison

CEO, Founder

CPO, Chairman, Founder at Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable).

Previously: Pinterest, Hulu, Wieden+Kennedy (ad agency), League of Legends Challenger (Top 200 North America, 100M+ players globally), Y Combinator S20 (solo founder), Columbia (transfer, dropout).