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The Structured Playbook for Ramping Up Digital Marketing
How to Build a Customer Feedback Engine with Enquire CEO Matt Bahr
The Ebbs and Flows of Scaling a Startup with Loop CEO Jonathan Poma
The Case for DTC Customization with Prose Co-Founder Paul Michaux
How to Leverage Sustainability to Drive Revenue Growth
How to Scale a DTC Growth Agency with Common Thread’s Taylor Holiday
Building Web3-Enabled Commerce Engines with Novel CEO Roger Beaman
The Future of Unified Commerce with Violet CEO Brandon Schulz
Unlocking Brand Design & Development with Doris Dev’s Justin Seidenfeld
Why Shogun Built a "Head" for "Headless" with Co-Founder Nick Raushenbush
Leveraging Reviews as a Growth Engine with Junip CEO Stuart Arsenault
Tactical Lessons from Scaling HelloFresh with CEO Dominik Richter
The Next-Gen Operating System for CPG with Cresicor CEO Alex Whatley
The Taika Playbook: Designing Custom R&D Engines
Influencer Marketing & Gen-Z Community with TBH CEO Elena Guberman
MuteSix Field Guide: How to Unlock Your Brand’s Optimal Ad Strategy
Cutting Acquisition Costs and Democratizing Data with Disco's Conner Sherline
Headless Upgrades and Category Dominance with Builder’s Steve Sewell
How to Build a Luxury DTC Brand with Last Crumb CEO Matt Jung
GTM Tools and Driving Reliable Revenue with ShipBob’s Casey Armstrong
Leveraging Automation and Socializing Stacks with Alloy CEO Sara Du
Loyalty Trends and DTC Referral Flywheels with Smile CEO Mike Rossi
Angel Investing, Growth Tactics, and eComm Stacks with James Beshara
Networking Flywheels and Flexible Financing with Settle CEO Alek Koenig
Designing Zero to One Growth Funnels with Julian Shapiro
Jeff Chang on Growth Funnels, Acquisition Playbooks, and Rapid Testing
Sahil Bloom on Content Strategy, Brand Voice, and Audience Growth
Data Paralysis and DTC Growth Levers with Source Medium’s Feifan Wang
5.0 rating
Trusted by 8228+ brands with $10B+ revenueTrusted by 8228+ brands
5.0 rating
Trusted by 8228+ brands with $10B+ revenueTrusted by 8228+ brands
ridge ($100M+ revenue)
407K followers
m.arissa x glowrecipe
2.4M followers
immi ($100M+ revenue)
204K followers
Problem
Coming up with 100 unique, 30-second scripts is painful.
Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.
Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.
Now imagine voiceovers, captions, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).
Products for scriptwriting, video editing, creative storage, UGC, creative analytics, & competitor ad spying exist, but they're not built for making ads (or just built badly).
ChatGPT
Scriptwriting
$20/month
Capcut
Video editing
$9.99/month
Adobe Premiere
Video editing
$54.99/month
Recharm
Creative storage
$500-$3K/month
Foreplay
Ad spying
$99/month
AdSpy
Ad spying
$149/month
Air
Creative storage
$600-$5K+/month
Billo
UGC
$99/video
Motion
Creative analytics
$1K-$10K+/month
Capcut
Video editing
$9.99/month
Adobe Premiere
Video editing
$54.99/month
ChatGPT
Scriptwriting
$20/month
Foreplay
Ad spying
$99/month
AdSpy
Ad spying
$149/month
Recharm
Creative storage
$500-$3K/month
Motion
Creative analytics
$1K-$10K+/month
Billo
UGC
$99/video
Air
Creative storage
$600-$5K+/month
+10 other tools
Solution
Icon solves this with the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.
Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.
AdGPT gets your ads 80-99% complete. Make edits with AdCut (CapCut for ads) or prompt AdGPT until you're happy.
3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).
We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Frame.io, Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.
How it works
1. Turn your videos into legosIcon looks at your video library & tags scenes (e.g. "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Create ads with AdGPTUse AdGPT to create ads that are 80-99% complete with perfectly matching clips for every scene.
3. Edit ads with AdCutUse AdCut to edit your 80-99% complete AdGPT ads until you're happy.
4. Replace Motion & ForeplaySave $2K-$30K/month with free creative analytics, free competitor ad spying, & more.You can also replace Frame.io, Air, & Recharm with our 0% markup creative storage, but feel free to do this later (we integrate with them).
AdGPT Workflows
Bring a scriptSave time by finding matching videos for your script with Icon.
Bring a creative briefSave time by finding matching videos for your brief with Icon.
B-roll cuttingSave time by cutting in B-roll on your talking head videos with Icon.
Long form to adSave time by turning reviews & interviews into ads with Icon.
Clone script from adSave time by cloning winning ad scripts from top brands with Icon.
Ad from voiceoverSave time by creating an ad from a voiceover with Icon.
Products
- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/month), Claude ($20/month)
- AdCutSave time editing ads (think CapCut for ads).Replaces CapCut ($9.99/month), Premiere ($54.99/month)
Audience ResearchSave time researching & tracking audiences.(and help AdGPT write ads that match your audience's voice)Replaces tedious work ($2K+/month)- Creative LibrarySave time by storing, tagging, creating, & splitting videos with AI.Replaces Frame.io ($1K-$20K+/month), Air ($600-$5K+/month), Recharm ($500-$3K+/month)
UGC CreatorsSave time & money with free AI-generated UGC.Replaces Arcads, MakeUGC ($119+/month), Billo ($99+/video)
Creative AnalyticsSave money with free creative analytics.Replaces Motion ($1K-$10K+/month depending on adspend)
AdspySave time with free AI-powered ad cloning.Replaces Foreplay ($99/month + $20/user + $50/tracked competitor)
Ads ManagerSave time with free ad manager auto-upload.Replaces Ad Managers (direct use)
ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/month)
What they're saying
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue
Story
Kennan Davison
CEO, Founder
Previously: Skio (CEO 2021-2024, $10M+ ARR in 3 years, profitable), Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
Hi, I'm Kennan!
Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).
Read more of the story...
