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12 Creatify Alternatives That Make Better Ads - Here's #1

12 Creatify Alternatives That Make Better Ads - Here's #1

Adrian Alfieri
Adrian Alfieri
CEO, Verbatim

Tired of video ads that lack variation, take forever to render, and sometimes don’t look very realistic?

Those are some of Creatify’s top complaints, according to online reviews, so you’re not alone.

We’ve tested dozens of AI video creation platforms to find the best Creatify alternatives that offer more templates, better customization, advanced AI features, and more natural-looking results.

Ready? Let’s dive into our findings.

What's "wrong" with Creatify?

After analyzing hundreds of user reviews online from G2, Capterra, Trustpilot, SoftwareAdvice, and Gartner, here were the most common issues that kept coming up:

  • Users report that their videos often get rejected during rendering with no clear explanation.
  • Lip synchronization is often off, and the voices sound robotic and lack natural tone.
  • Users get charged for the annual plan despite selecting the monthly plan, with customer support refusing refunds.
  • Some users complain that creating a custom avatar takes several hours.
  • Both avatars and videos appear unrealistic, with stiff movements, unnatural expressions, and poor video quality.


Users are looking for an AI tool that offers better efficiency and versatility.

1) Icon - The #1 Creatify Alternative in the Market Right Now

Icon stands out as a comprehensive AI Admaker that combines the functionality of multiple tools into one seamless platform.

Think of it as ChatGPT + CapCut specifically designed to create winning ads for social media in minutes. What makes Icon particularly impressive is how it transforms your existing video library into reusable “lego blocks” that can be quickly assembled into professional ads.

Key Features:

  • AdGPT: Creates ads that are 80-99% complete with perfectly matching clips for every scene, eliminating the repetitive content issues that plague Creatify users.
  • Creative Library: AI automatically tags and organizes your video content, making it searchable and reusable.
  • AdCut: A specialized video editor for ads that allows for fine-tuning without needing external editing software, providing much more customization than Creatify offers.
  • UGC Creators: Access to free AI-generated UGC content, eliminating the need for separate UGC platforms and addressing Creatify's avatar customization limitations.
  • Creative Analytics: Free analytics tools that provide actionable insights on ad performance.


Icon has gained recognition for replacing $2K-$30K in monthly costs across multiple tools, earning the trust of 1288+ brands with combined revenue of $10B+, including Ridge, Mudwtr, and Atlas Coffee.

Pricing: The Solo plan is priced at $39 per month, while the Team plan costs $999 per month. Icon of a full refund if users are not satisfied.

2) MakeUGC - AI-Powered UGC Video Generator

MakeUGC focuses specifically on user-generated content, offering a platform that creates authentic-looking UGC videos using AI avatars. The inclusion of talking avatars enhances the engagement and personalization of these videos, making them more dynamic and interactive. If your primary need is UGC-style content rather than full ad production, this could be a viable Creatify alternative. The intuitive user interface simplifies video editing and collaboration, enhancing the overall usability of the platform.

Key Features:

  • AI-generated UGC videos with custom avatars for authentic-looking testimonials
  • Access to 29 languages - Choose your language for UGC video content, reaching viewers everywhere.
  • Quick turnaround times for content production
  • Simple interface focused specifically on UGC creation


Considerations before going with MakeUGC: While it excels at UGC content, it lacks the comprehensive ad creation capabilities of platforms like Icon. You'll likely need additional tools for scriptwriting, video editing, and analytics, potentially increasing your overall costs and workflow complexity.

Pricing for MakeUGC starts at $49/month for the Startup plan, $69/month for the Growth plan, and $119/month for the Pro plan. You can save 30% with annual payment.

Read Next: We Compared MakeUGC vs Icon - Here’s the Winner

3) Billo - Human-Created UGC Platform

Unlike AI-focused alternatives, Billo connects brands with a network of over 5,000 vetted human UGC creators. While AI platforms like Creatify.ai offer features such as voiceover generation, Billo ensures authentic, human-created content for your ads, which can be a refreshing alternative to Creatify’s AI-generated videos.

Key Features:

  • Access to 5,000+ real human creators for authentic UGC content
  • Fast turnaround with videos delivered within 5 days of receiving the product.
  • Creator filtering based on demographics and interests
  • Transparent pricing with no hidden fees or contracts
  • Up to two revisions per video to ensure satisfaction


Considerations before going with Billo: The human-created approach means longer turnaround times compared to AI solutions like Creatify or Icon. Additionally, at $99 per video, costs can add up quickly if you need multiple videos or variations for testing.

Pricing starts from $500 (5 videos), $1,000 (11 videos), and $2,500 (30 videos).

Read more: Billo vs Icon

4) Arcads AI - AI Video Ads Generator

Arcads AI transforms text into video ads using virtual AI actors, making it a direct competitor to Creatify. Creatify AI is known for its effortless video content creation, generating various formats like social media clips and tutorials, while Arcads AI focuses on high-quality ad production. It’s designed for marketers who need to produce high-quality ads quickly without traditional production delays. Arcads AI streamlines the video editing process through its user-friendly interface and advanced tools, allowing even beginners to create professional-level videos efficiently.

Key Features:

  • Text-to-video ad creation with emotional, realistic AI actors
  • Customizable scripts with engaging, editable messaging
  • Bulk creation capabilities for producing dozens of video variations
  • Additional tools like AI UGC Generator and platform-specific ad generators


Considerations before going with Arcads AI: Some users report extra charges for script edits (even minor ones like adjusting pronunciation). The platform also lacks some of the comprehensive features found in alternatives like Icon.

Pricing for Arcads AI is available upon sign-up on the platform. It starts at US$110/month for the Creator plan, US$220/month for the Popular plan, and custom pricing for the Custom plan.

Read Next: We Tested Icon vs Arcads

5) QuickAds - AI Ad Generator Platform

QuickAds leverages data insights from the Meta Ads Library to help users create image and video ads without design or coding skills. It’s particularly useful for those focused on social media advertising. Additionally, QuickAds offers tools for scheduling social media posts, including extensive template libraries, AI-driven content generation, and performance analysis features.

Key Features:

  • Extensive ad inspiration library with over 10 million ads from platforms like TikTok and Meta
  • AI-powered ad creation for both image and video formats
  • Full customization of templates, including fonts, colors, and resolution
  • Multi-language support with over 35 languages
  • Includes $5000 worth of B-rolls from iStock and AI voice (11labs)
  • White labeling capabilities for agency plans


Considerations before going with QuickAds: Advanced features like custom avatars and 4K output are only available in the higher-tier plans, which may not be cost-effective for smaller businesses. Some users find that the posts generated are not very creative or realistic, and the platform doesn't send reminders about trial expirations, leading to automatic charges with no refunds available.

Pricing for software starts at $29/month for the Basic Plan, $44/month for the Small Business Plan, and $79/month for the Agency/Pro Plan, but currently, all plans are available for just $1/month.

For services, Creative Development is $700/month, Campaign Execution is $1200/month, and Conversion Optimization is $1500/month.

6) Recharm - Video Organization and Repurposing

Recharm addresses a specific pain point in the ad creation workflow by organizing and repurposing existing video content. Users can upload videos directly or connect their Google Drive, and Recharm's AI categorizes the content. While not a direct Creatify competitor in video generation, it excels at helping teams maximize their existing footage.

Key Features:

  • AI-powered footage organization that automatically cuts, labels, and categorizes video content
  • Seamless external collaboration for quick onboarding of new video editors
  • Streamlined brief writing tools that reduce back-and-forth communication
  • Content repurposing capabilities to extend the life of winning ads


Considerations before going with Recharm: It lacks AI-driven creative insights and doesn't generate new video content like Creatify or Icon does. You also don't have any control over the script, as it's based on an existing video. You'll need additional tools for new video creation, and the platform has limited asset discovery capabilities due to the absence of AI tagging.

Pricing starts at $49/mo (billed annually), listed best for agencies & brands under $50,000/month in ad-spend. The $500/mo plan is recommended for brands with over 100 videos.

Read Next: Recharm vs Icon – Which One’s the Winner?

7) Jogg AI - AI Video Creation Platform

Jogg AI specializes in creating videos with lifelike AI avatars, offering a comprehensive set of tools for video production and editing. It's particularly well-suited for marketing and promotional content.

Key Features:

  • Over 400+ AI avatars for diverse video content
  • Text-to-video and URL-to-video capabilities for quick content generation
  • AI script writer to automatically generate engaging video scripts
  • Batch creation for handling multiple videos simultaneously
  • Multi-language support with 100+ unique voice characters


Considerations before going with Jogg AI: Some users note that avatars can appear stiff or robotic, and lip-syncing may be inconsistent. Furthermore, glitches can occur between script transitions.

Pricing for JoggAI starts at $0 for the Free plan, $15/month for the Starter plan, $39/month for the Creator plan, $69/month per seat for the Team plan, and custom pricing for the Enterprise plan.

8) Vimeo Create - Professional Video Maker

Vimeo Create is part of Vimeo's suite of video tools, offering a more established and polished approach to video creation compared to newer AI platforms like Creatify.

Key Features:

  • 500+ customizable templates for various video needs
  • AI script generator and text-based video editor
  • Access to millions of professional stock assets and commercially licensed music
  • Brand kit for consistent visual identity across videos
  • Integration with Vimeo's robust hosting and analytics platform


Considerations before going with Vimeo Create: Some users report unexpected charges, such as being charged before the due date. Additionally, the current version has integration issues, particularly with Shopify products.

Pricing starts at $12/month (billed annually) for the Starter plan, with more feature-rich options at $25/month (Standard) and $75/month (Advanced).

9) Wisecut - AI-powered long-form video clipper

Wisecut takes a different approach by focusing on editing existing videos rather than creating them from scratch. It's ideal for transforming long-form content into shorter, more engaging clips.

Key Features:

  • AI highlight detection to automatically find the most engaging parts of videos
  • Storyboard-based editing that allows for easy rearrangement of scenes
  • Smart background music selection with automatic audio ducking
  • Auto-captions and translations for global audience reach
  • Automatic silence removal and zoom features for better engagement


Considerations before going with Wisecut: Some users report unreliable video file uploads and lost uploads, making the workflow frustrating. The platform may not be ideal for users with frequent video needs due to processing time limitations (1-30 hours per month depending on the plan).

Pricing ranges from $15/month for the Starter plan and $57/month for the Professional plan. Custom pricing is available for the Enterprise plan.

10) Pictory - Text-to-Video Platform

Pictory specializes in converting text, URLs, and long-form content into engaging videos, making it ideal for content repurposing.

Key Features:

  • Convert text to professional-quality videos with AI voices, visuals, and music
  • Turn any URL into a video, ideal for web pages, product descriptions, or blog posts
  • Extract and transform highlights from long-form videos into branded clips
  • Automatically add captions to videos for better engagement
  • Convert PowerPoint slides into videos with instant summarization and customization


Considerations before going with Pictory: The AI sometimes selects mismatched imagery, and editing functions are basic compared to dedicated video editors. Customer support can be slow to respond, and the platform is more focused on content repurposing than original ad creation.

Pricing for Pictory starts at $25/month for the Starter plan, $49/month for the Professional plan, and $119/month for the Team plan. You can save up to 24% per month when billed annually. The Enterprise plan starts at $975/month.

11) InVideo - AI-Powered Video Editor

InVideo allows users to easily generate and edit professional-quality videos using AI. By simply providing text prompts, users can create fully-formed, publish-ready videos without the need for a steep learning curve.

Key Features:

  • AI video generator that transforms text into high-quality videos
  • Simple editing with text prompts for quick adjustments like changing accents or adding scenes
  • Generate AI-based images and videos to tell unique stories without juggling multiple tools
  • Lifelike voiceovers, automatic captions, and perfectly timed content
  • Access to over 16 million stock photos and videos, plus real-time collaboration


Considerations before going with InVideo: The free plan limits exports to just 4 per week. AI-generated content is capped based on your plan tier, and some users report occasional technical issues with advanced customization features.

Pricing for InVideo starts at $0/month for the Free plan, $35/month for the Plus plan, $60/month for the Max plan, and $120/month for the Generative plan. You can save 20% when billed annually.

12) Topview.ai

Topview.ai is an emerging player in the AI video creation space, offering a streamlined approach to producing engaging video ads with minimal effort. The platform specializes in creating scroll-stopping content optimized for social media platforms.

Key Features:

  • AI-generated videos with lifelike avatars showcasing products, apps, or clothing
  • GPT-4o-powered AI script writing, ensuring professional-quality narratives
  • AI-powered clip selection and automatic video editing for fast video creation
  • Realistic AI voiceovers and auto-generated captions in 20+ languages
  • Scalable solutions for eCommerce, DTC brands, and affiliate marketing campaigns


Considerations before going with Topview.ai: Some users report poor lip-syncing and unnatural avatar movements. The platform is also noted for being buggy and laggy at times, which may hinder the user experience.

Pricing for Top View starts at $19/month for the Starter plan and $75/month for the Business plan. You can save up to 40% when billed annually. Custom pricing is available for the Enterprise plan.

The Verdict: Which One Should You Go With? (Our Top 3 Picks)

You don’t need to replace Creatify with just one tool—you need the right stack depending on what kind of ads you're trying to create. Here’s how to pick:

  • Icon – When you want the most complete Creatify replacement. It handles everything from AI scripting to ad assembly, UGC generation, and performance insights—without stitching together five different tools.
  • Jogg AI – When your focus is avatar-based video content and you need lifelike presenters, batch output, and multilingual support. Great for explainer-style ads with talking heads.
  • Vimeo Create – When you prefer a more polished, professional look using traditional templates, stock assets, and a full editing suite—especially if you’re already using Vimeo for hosting.


Stack the tools that match your workflow—and skip the ones that don't. For most ad creators, Icon is the one platform that replaces Creatify and everything you wish it did better.

Adrian Alfieri
Adrian Alfieri
CEO, Verbatim
ridge ($100M+ revenue)
ridge ($100M+ revenue)
407K followers
Ridge
Mudwtr
Atlas Coffee Club
Gruns
Gwella
Ombre
Problem

Coming up with 100 unique, 30-second scripts is painful.

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is even more painful.

Creating 3 permutations of each of the 100 ads (for A/B testing) makes the pain even worse.

Now imagine voiceovers, captions, & uploading all 300 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 3K ads).

Products for scriptwriting, video editing, creative storage, UGC, creative analytics, & competitor ad spying exist, but they're not built for making ads (or just built badly).

Capcut
Capcut
Video editing
$9.99/month
Adobe Premiere
Adobe Premiere
Video editing
$54.99/month
ChatGPT
ChatGPT
Scriptwriting
$20/month
Foreplay
Foreplay
Ad spying
$99/month
AdSpy
AdSpy
Ad spying
$149/month
Recharm
Recharm
Creative storage
$500-$3K/month
Motion
Motion
Creative analytics
$1K-$10K+/month
Billo
Billo
UGC
$99/video
Air
Air
Creative storage
$600-$5K+/month
+10 other tools
Solution

Icon solves this with the first AI Admaker. Think ChatGPT + CapCut, but for making winning ads with AI in minutes.

Icon starts by looking at your video library & tagging scenes (e.g. "sofa," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.

From there, just enter ideas into AdGPT (ChatGPT for ads) to generate ads with perfectly matching clips for every scene.

AdGPT gets your ads 80-99% complete. Make edits with AdCut (CapCut for ads) or prompt AdGPT until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300 (& get more winners).

We also replace $2K-$30K in monthly costs: scriptwriting (ChatGPT), video editing (CapCut, Premiere), creative storage (Frame.io, Air, Recharm), UGC (Arcads, MakeUGC, Billo), creative analytics (Motion), competitor ad spying (Foreplay), & more.

Solution

How it works

  • 1. Turn your videos into legos
    1. Turn your videos into legos
    Icon looks at your video library & tags scenes (e.g. "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
  • 2. Create ads with AdGPT
    2. Create ads with AdGPT
    Use AdGPT to create ads that are 80-99% complete with perfectly matching clips for every scene.
  • 3. Edit ads with AdCut
    3. Edit ads with AdCut
    Use AdCut to edit your 80-99% complete AdGPT ads until you're happy.
  • 4. Replace Motion & Foreplay
    4. Replace Motion & Foreplay
    Save $2K-$30K/month with free creative analytics, free competitor ad spying, & more.
    You can also replace Frame.io, Air, & Recharm with our 0% markup creative storage, but feel free to do this later (we integrate with them).

AdGPT Workflows

  • Bring a script
    Bring a script
    Save time by finding matching videos for your script with Icon.
  • Bring a creative brief
    Bring a creative brief
    Save time by finding matching videos for your brief with Icon.
  • B-roll cutting
    B-roll cutting
    Save time by cutting in B-roll on your talking head videos with Icon.
  • Long form to ad
    Long form to ad
    Save time by turning reviews & interviews into ads with Icon.
  • Clone script from ad
    Clone script from ad
    Save time by cloning winning ad scripts from top brands with Icon.
  • Ad from voiceover
    Ad from voiceover
    Save time by creating an ad from a voiceover with Icon.

Products

Icon
ChatGPT
CapCut
100% money-back guarantee
check
x
x
Scriptwriting + creative briefs
check
check
x
Audience research
check
x
x
Video ads (create + edit)
check
x
check
Static ads (create + edit)
check
x
x
Creative storage
check
x
x
Split & tag assets with AI
check
x
x
UGC videos
check
x
x
Creative analytics
check
x
x
Competitor ad spying
check
x
x
Ad Manager upload
check
x
x
Text or image-to-video
check
x
x
Made for ads
check
x
x
Tier 1 engineers & investors
check
x
x
7 day work week
check
x
x

What they're saying

Obvi
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah

Ron Shah

CEO, Obvi
$100M+ revenue
Raycon
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee

Ray Lee

CEO, Raycon
$100M+ revenue
222 Creative
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal

Marco Staal

CEO, 222 Creative
100+ clients with $10B+ revenue

Agency Directory

GR0

GR0

Monthly ads created
1000
Monthly adspend
$10M+
Avenue Z

Avenue Z

Monthly ads created
1000
Monthly adspend
$10M+

Story

Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Founder at Skio (CEO 2021-2024, $15M+ ARR & profitable, $8.4M seed).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.
Hi, I'm Kennan!
Growing up, I loved competitive gaming and eventually reached Top 200 North America in LoL (out of 100M+ players).
Reality hit at the end of high school: I needed to support myself so I taught myself to code. I quickly fell in love with it, started skipping class to work, and dropped out after a year of college to join Pinterest.
After Pinterest, I started a company called Skio which does subscription management software for brands on Shopify. In 3 years, we've partnered with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), reached $15M+ ARR & profitable ($8.4M seed), and built an amazing team of 50.
With advancements in generative AI (video specifically), I saw an opportunity to transform advertising (hence Icon & building the first AI Admaker).
I love learning how we can help better. Feel free to reach out any time at kennan@icon.me.

Investors

Founders Fund

Founders Fund

Icon Investor
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Peter Thiel's Founders Fund is a venture capital firm. Its partners have founded and funded companies including PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb and Stripe.
Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Founder at Skio (CEO 2021-2024, $15M+ ARR & profitable, $8.4M seed).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Dropout.

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